Preface: Who This Is (and Isn’t) For If you’re running a luxury fashion brand or launching a premium interior design label, then yes—your audience likely expects visual excellence. For certain brands, high production value is part of the trust signal. Perfection reinforces prestige. But for most businesses—startups, educators, consultants, tech teams, and even financial services … Continue reading Your Videos Don’t Have to Be Perfect. They Have to Be Honest.
Your Brand Is a Feeling — and It Drives or Sinks Your Business
If you’ve ever struggled to explain what your business is all about—or wondered why your amazing work isn’t translating into more leads or referrals—this post is for you. You don’t need a viral campaign. You don’t need a polished logo or a trendy color palette.But you do need a brand—and probably not the kind you’re … Continue reading Your Brand Is a Feeling — and It Drives or Sinks Your Business
How to Sound Like a Business Leader (not a casual TikTok user)
In large companies, getting employees to pay attention to internal messages is harder than ever. When HR, L&D, or senior leadership needs to communicate with staff—whether it’s a new policy, a cultural shift, or a vision for the future—the default is still email. But let’s be honest: inboxes are overflowing, and even important updates from … Continue reading How to Sound Like a Business Leader (not a casual TikTok user)
From Tokyo to New York: A $20 Strategy That Helped Us Scale Global Video Content
When most companies think about creating video content, they imagine lights, cameras, scripts, and a team of professionals behind the scenes. That works great… for headquarters. But what about everyone else? At a previous company, I led the digital marketing and video team at the Tokyo headquarters of a global firm with offices in New … Continue reading From Tokyo to New York: A $20 Strategy That Helped Us Scale Global Video Content
Your Best Marketing Tool Is in Your Pocket—But Don’t Forget This One Add-On
I often wonder why more companies—especially small businesses—aren’t taking better advantage of the marketing goldmine they already carry with them every day: their smartphones. In my work, I’ve seen so many teams delay launching video content because they think they need fancy gear, a full production team, or a perfect script. But here’s the thing: … Continue reading Your Best Marketing Tool Is in Your Pocket—But Don’t Forget This One Add-On